A Novel Contextual Information Recommendation Model and Its Application in e-Commerce Customer Satisfaction Management

In the current supply chain environment, distributed cognition theory tells us that various types of context information in which a recommendation is provided are important for e-commerce customer satisfaction management. However, traditional recommendation model does not consider the distributed and differentiated impact of different contexts on user needs, and it also lacks adaptive capacity of contextual recommendation service. Thus, a contextual information recommendation model based on distributed cognition theory is proposed. Firstly, the model analyzes the differential impact of various sensitive contexts and specific examples on user interest and designs a user interest extraction algorithm based on distributed cognition theory. Then, the sensitive contexts extracted from user are introduced into the process of collaborative filtering recommendation. The model calculates similarity among user interests. Finally, a novel collaborative filtering algorithm integrating with context and user similarity is designed. The experimental results in e-commerce and benchmark dataset show that this model has a good ability to extract user interest and has higher recommendation accuracy compared with other methods

Mobile Social Recommendation Model Integrating Users’ Personality Traits and Relationship Strength under Privacy Concerns

Aiming at the problem of data sparsity, cold start, and privacy concerns in complex information recommendation systems, such as personalized marketing on Alibaba or TikTok, this paper proposes a mobile social recommendation model integrating users’ personality traits and social relationship strength under privacy concerns (PC-MSPR). Firstly, PC-MSPR focuses on specific personality traits, including openness, extraversion, and agreeableness, and their impacts on mobile users’ online behaviors. A personality traits calculation method that incorporates privacy preferences (PP-PTM) is then introduced. Secondly, a novel method for calculating the users’ relationship strength, based on their social network interactive activities and domain ontologies (AI-URS) is proposed. AI-URS divides the interactive activities into activity domains and calculates the strength of relationships between users belonging to the same activity domain; at the same time, the comprehensive relationship strength of users in the same domain, including direct relationships and indirect relationships, is calculated based on interactive activity documents. Finally, social recommendations are derived by integrating personality traits and social relationships to calculate user similarity. The proposed model is validated using empirical data. The results show the model’s superiority in alleviating data sparsity and cold-start problems, obtaining higher recommendation precision, and reducing the impact of privacy concerns regarding the users’ adoption of personalized recommendation services